Problem
Pipe leakage along the MsunDuzi river causes raw sewerage to be pumped downstream from the source near Joburg to the river mouth in Durban. Along the way, the residents who live along the river are subjected to high readings of the E.coli bacterium. Because they rely on the water as a source of washing, cleaning cooking utensils as well as drinking they are therefore at risk of infection and therefore their health and livelihood are threatened.
Goal
Through my Digital campaign with its accompanying videos and touchpoints, I wish to firstly reach the target audience directly and to change their views of the water quality as well as promote and to communicate with the community amoungst themselves sanitary solutions to using the water.
Solution
I want to make a motion graphic digital campaign aimed at the people who live along the banks of the NsunDuzi and to create awareness as well as solutions to making the water sanitary and drinkable. Also to stop dumping as well as report leaking or broken sewerage pipes.
Multimedia 