So I’m making a case study video of 2 minutes at 24/25 frames per second and mp4 format.
Break down:
- intro with logo reveal and context
- what does it do
- app walkthrough and mockups
- a good ending
Logo
What does it do?
How I want the explainer video to layout in order:
1. Problem
With the recent El Niño drought, farmers nationwide have struggled to make ends meet with diminishing yields and inability to feed livestock due to low rainfall and irrigation drying up. Farmers living in drier regions of the country such as the Karoo and the free state have often had to sell farms or risk bankruptcy.
2. logo reveal and app name
Introducing Yield the app for farmers by farmers.
3. solution to the problem
Yield is an App that provides farmers with the tools to
- Messaging
- Market place
- Resources
5. The ending and how I feel it will help
Storyboard:
Script
For the last century agriculture has been a profitable and stable business venture with a high demand to feed our ever-growing population. With continual developments in agricultural science, humankind has continually been able to trick nature into producing more and more yields. We have been able to use fertilizers and pesticides to guarantee success and even genetically engineer crops with drought or frost resistant.
However, farmers across South Africa were not expecting the drought of 2016 to be so devastating. Slowly nationwide we began to feel its effects as our soils slowly began to dry up. Even before Cape Town began to plan for day zero farmers had already seen its devastating effects. Without support from the government or any drought prevention or alleviation strategies, farmers began to lose hope and fear bankruptcy.
Introducing Yield; a Networking, business and educational app developed for farmers to help counter and prepare for drought crisis. With Yield, Farmers are able to network with other farmers from different regions and share how they cope and prevent devastating effects the drought has on their crops and livestock. The app also provides a medium to buy and sell resources from person to person at cost price to help alleviate financial pressure. And if you would prefer a non-personal means of drought education and alleviation, resources with video and textual tutorials are there to aid you with varying farming challenges.
Mockup style attempt
Multimedia 